Disney, entertainment value, ESPN, film, marketing, sci fi, Star Wars, TV, video games, WordPress

Where we Stand in the Star Wars Timeline…Right Now

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It is currently Friday morning, the 13th of November.

We are four days away from the international launch of Star Wars Battlefront which is incredibly exciting not only because it’s a new Star Wars game (duh) but it will feature a lot of material from The Force Awakens.

In addition to the release of Battlefront, we are exactly five weeks away from Episode VII!

Since my last post, the excitement has seemingly ratcheted up to levels even I was unaware they could reach.

I’ve heard multiple times this week various theories on the events in TFA and how they are to play out.

In addition to the dissecting of the film’s plot, Disney has been working around the clock.

There’s multiple marketing platforms that have been intensely advertising the film which now includes TV.

What’s more, Disney is adding to their flawless marketing campaign by utilizing all of their platforms which is now including TV shows.

It was announced earlier this week that during Friday night’s showing of Girl Meets World on the Disney Channel, there will be a sneak peek of The Force Awakens.

Interestingly enough, this seems to be another audience Disney is reaching out too.

Clearly, the same people watching ESPN’s Monday Night Football will not be watching the Disney Channel’s Girl Meets World.

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With that being said, the game plan is obvious.

Disney is trying to reach as many different groups as they possibly can while they spare no resource.

Now, on to Battlefront.

For many Star Wars gamers, this has been such a long time coming.

I can recall Halloween of 2005, the same day Star Wars Battlefront II was released.

After picking up my copy and after trick-or-treating, I fell into a deep state of nirvana as I immersed myself within the game.

Little did I know, it would be 10 long years until the next Star Wars Battlefront game would hit the shelves.

This is much bigger than a highly anticipated game however.

This is a groundbreaking event within the Star Wars community.

I know so many others who were just like me. Who waited and waited, wondering where the next Battlefront game was with no answers.

But all that is in the past now.

As the Grand Moff Tarkin once said, “This will be a day long remembered.”

Come next Tuesday, we finally get to see the next chapter of Star Wars Battlefront which I am extraordinarily excited for.

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What’s the most exciting about all of this Star Wars talk is the potential.

With Episode VII coming out and Battlefront being released, just think of what’s next!

A Galaxy of endless possibilities awaits us.

-Sith Pacify out

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entertainment value, ESPN, film, marketing, sci fi, Star Wars, TV, WordPress

The Third Trailer is Among Us…FINALLY!

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At long last, Star Wars fans can rejoice as the third trailer for the most intensely anticipated movie of the last decade is set to release in less than two months.

It has been exactly 186 days since the second trailer was released and I believe I speak for everyone when I say…FINALLY!!

The trailer is set to be shown tonight during ESPN’s Monday Night Football.

A couple weeks ago, I predicted that the third trailer would be released during the events at Comic Con in New York CIty.

I thought that the atmosphere would be the perfect venue for such a big moment, clearly I was wrong.

Well, maybe I wasn’t wrong, Comic Con would have still been a great place for the trailer to surface but there’s something else, something that is amazing for all of us.

You see, the fact that the Star Wars decision makers, wherever they may reside (probably Coruscant) would be so bold to partner with a sports outlet means that they are very confident in their product and intend to branch out.

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To maximize their advertising reach, Star Wars must reach out to different populations.

In other words, tonight is an attempt to garnish a following from different crowds.

Last year, Monday Night Football was ranked as the most watched cable series for its ninth year in a row…

There’s no reason to think that this year is no different, in fact, I would go so far to say that MNF is even more popular this year.

In 2014, MNF averaged just under 10 million viewers per showing.

Now, factor in the yesterday’s announcement of the trailer being shown during the game tonight and what do you get? A massive joining of fanbases.

I’ve said before, the marketing behind this campaign is phenomenal.

It seems to impress me every single step of the way.

When I expect Star Wars to maximize their potential for attracting more attention, they seem to go against my thinking and go an entire different route.

That being said, that alternate plan of action is even more brilliant than the first one!

Airing the third trailer on national TV during the most popular program in the country is just one of many fantastic decisions Disney has made for the franchise.

Let’s not forget the incredible secrecy Star Wars was able to establish during filming as well.

For something as popular and widespread as Star Wars to have practically zero information or material breached is mind boggling.

Especially in this day and age where almost every person in the civilized world carries a recording device in their pocket, this achievement is remarkable.

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So, as we all count down the hours till we get to see the last footage till The Force Awakens is finally released, it is official, the here and now as well as the future of our beloved Star Wars, is in good hands.

-Sith Pacify out

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